Courseeds

From Idea to Campaign: Secrets of Creative Advertising

Advertising
Content Creation

Alaa Yasseen

Instructor

Alaa Yasseen
What You'll Learn

BRIEF ME BRIEFLY LETS TALK BRIEF BRIEF LIFE CYCLE WHO'S WHO AND WHAT TO DO BRIEF EXAMPLE WHERE TO START HOW TO JINGLE HOW TO WRITE OTHER TYPES OF ADS THE DEVIL IS IN THE DETAILS – HOW TO SELL ONE MORE FOR SAFETY SHOOTING HOW TO BREAK INTO THE ADVERTISING INDUSTRY IMPORTANT TOOLS YOU CAN USE AS A CREATIVE

Course Description

In this course, you will explore the world of advertising step by step, starting with how to successfully launch any campaign by understanding the fundamentals behind the brief and handling it smartly. You will discover the lifecycle of creative ideas within advertising agencies, and the role of each team—from planning, management, and digital to production and creative—in turning an idea into a real campaign. You will also learn how to develop advertising jingles, write different types of ads, and choose the best style for each campaign. The course will also focus on the art of client communication and understanding the target audience to ensure the success of any project. By the end, you will gain practical tools to overcome creative challenges and confidently step into the world of advertising professionally.

Requirements

No prior advertising experience required